Does your organization effectively track the actions of your competitors? Do you spot opportunities and threats in the marketplace before they become obvious? Do you share this information with your senior management and other key stakeholders in a timely manner?
Improving the process for gathering and disseminating competitive intelligence information can lead to better sales and marketing decisions and improved performance. Information technology that can aid in your competitive intelligence team in collecting and organizing this information and can aid your management team in finding this information can have significant business benefits.
KMA has teamed with Fuld & Company, the worldwide leader in competitive intelligence, to develop and bring to market a free Competitive Intelligence Portal based on SharePoint technologies.
The Competitive Intelligence Portal is a central place for storing, accessing and sharing of intelligence. It is designed to operate within your workflow (instead of against it) while enabling and encouraging collaboration throughout the organization.
In what ways the can the Portal help you keep tabs on the competition?
1. RSS secondary feeds
2. Wiki space for collaborative analysis
3. Documents Library
4. Discussion Boards
5. Expertise Directory
KMA will deploy and customize the Competitive Intelligence Portal to meet the needs of your organization. We will work with Fuld & Company, world leaders in market intelligence, to improve the process of gathering and disseminating competitive information.
The Competitive Intelligence Portal will help your organization better collect and share information on the competitive environment. You can store and locate information on competitor actions, customers, products, distributors, technologies and industry trends. This information can be updated by your employees in the field, vetted by your competitive intelligence, and then shared with key stakeholders throughout your organization. You can do this in a secure manner, restricting access and update rights.
Your management team can use this information to more rapidly adjust your strategy and tactics to changes in the marketplace, adjusting products, pricing or sales efforts to better meet the ever-changing needs of the marketplace.
To learn more about the CI portal, see the FAQ document here or register for a guided tour of the solution. See also our business partner’s website at http://www.fuld.com, or simply request additional information via the "How to Engage" details above.